The company states that they provide car and home insurance, which cool. There are many insurance companies across the United States, from Mut 23 Coins and their adorable British gecko, to The General, and their mascot, Sleepy Shaq.
What could make the Steelers naming their stadium "Acrisure Stadium" strange is that according to almost every source available that does not mention Acrisure directly, they're not a major company. It's certainly not enough to justify them getting naming rights to an Madden NFL 23 stadium against the other titans in the league.
So how did this upstart tech/insurance company get to name the stadium? It might be some good, old fashioned nepotism. In the write up in the Pittsburgh Gazette we start to understand how the connection to Acrisure as well as the Steelers is more than a company buying name rights."Two years ago, Acrisure acquired the insurance practice of the artificial intelligence firm Tulco LLC with its chairman and CEO is named Mr. Tull. Tulco became a significant majority shareholder of Acrisure as part of that transaction, according to an announcement on the day of the transaction.
"Mr. Tull, a billionaire film producer, also holds an interest in ownership in Steelers." Also, Thomas Tull had a company known as Tulco that he later sold to Acrisure -- which made Tull a co-owner of Acrisure. Tull is also a minority owner in the Steelers. Also, when Acrisure is paying Acrisure to Buy Madden 23 Coins pay the Steelers, Tull is kind of paying himself. This doesn't seem suspicious to me in any way. Maybe it's something normal, and I'm getting completely confused. I'll take that on myself. To be honest I've felt a bit lost about all this ever since I read this paragraph from the website of Acrisure's about the benefits they offer clients.